Exploring the Impact of LearnENT's Social Media Team as a Powerful Tool in Otolaryngology Medical Education
1Faculty of Medicine, Dalhousie University, Halifax, NS, Canada.
Related Experiment Videos
View abstract on PubMed
Summary
The LearnENT social media team effectively shared Otolaryngology-Head and Neck Surgery (OHNS) educational content, increasing app users by 12% and followers by 49.7%. This highlights the power of social media in medical education dissemination.
Area of Science:
- Medical Education
- Digital Health
- Otolaryngology-Head and Neck Surgery (OHNS)
Background:
- Virtual learning is increasingly adopted in medical education.
- Otolaryngology-Head and Neck Surgery (OHNS) is underrepresented in undergraduate curricula.
- LearnENT is an educational app addressing this gap, utilizing social media for outreach.
Purpose of the Study:
- To evaluate the LearnENT social media team's effectiveness in disseminating OHNS educational resources.
- To assess the impact of social media efforts on user engagement with the LearnENT application.
Main Methods:
- A longitudinal observational study over 8 months.
- Data collected from Instagram Business tools and the LearnENT application dashboard.
- Analysis of follower growth, reach, impressions, and app usage trends.
Main Results:
- Instagram followers increased by 49.7% (900 total).
- Account reach rose by 87%, and impressions by 70%.
- LearnENT app usage grew by 12%, with 8257 users across 36 countries.
Conclusions:
- The LearnENT social media team successfully disseminated OHNS educational content and engaged learners.
- Significant increases in social media following and app user base demonstrate the strategy's efficacy.
- Visually appealing content and collaborations can further enhance engagement.